Research: Assessment of Corporate Social Responsibility on Customer loyalty through moderating role of Servant Leadership and Customer Commitment

In 2024, the Journal of Tourism, Hospitality, and Services Industries Research published a quantitative research project conducted by researchers at Ghazi University that studied Corporate Social Responsibility at a telecommunications business and the impact on customer loyalty.

The study found a strong correlation between Corporate Social Responsibility (CSR) and customer happiness, ultimately impacting long-term loyalty. The article recommends that corporations take CSR serious, and not just as a charitable action. Done well, CSR not only impacts society, but also fosters customer pleasure and offers a path to further engage consumers through a sense of ownership.

CSR offers an opportunity to promote brand loyalty through action, shows commitment and dedication. Corporations should regularly measure consumer happiness, commitment, and loyalty as a way to strategically plan philanthropic goals that are sustainable and relevant.

Read more here: https://www.researchgate.net/profile/Muhammad-Shafiq-86/publication/384078660_Assessment_of_Corporate_Social_Responsibility_on_Customer_loyalty_through_the_moderating_role_of_Servant_Leadership_and_Customer_Commitment/links/66e9b3340463442fa853c9f5/Assessment-of-Corporate-Social-Responsibility-on-Customer-loyalty-through-the-moderating-role-of-Servant-Leadership-and-Customer-Commitment.pdf